All Work
Coffee Brand & eCommerce
Beyu Cafe
A community-rooted coffee experience extended from Durham to subscriptions, gifting, and travel.
Overview
Beyu Caffé is a Durham coffee brand built around coffee, community, and connection. The website expands that experience with roasted coffee, recurring subscriptions, merchandise, gifts, and order-ahead access for airport locations.
Services
- Brand Design
- Packaging
- eCommerce UX
- Print Collateral
The Challenge
The digital brand had to connect several experiences—local café culture, packaged coffee, recurring delivery, airport service, and merchandise—without losing Beyu's distinctive voice and community focus.
The Solution
We carried the brand's expressive personality into a commerce-first experience with conversational copy, vibrant product presentation, and a simple Customize–Roast–Repeat subscription story. Product collections, prepaid gifts, and terminal order links make each customer path easy to understand.
Results
01
Subscription flow with recurring and prepaid options
02
Order-ahead access for both RDU airport terminals
03
Integrated coffee, merchandise, and gift collections
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