All Work
Restaurant & Hospitality Brand + Web
Pour Tap Room Durham
A self-pour taproom brand and website, built from logo to signage.
Overview
Pour Tap Room Durham is a self-pour taproom in the heart of downtown Durham with over 60 taps of beer, wine, and cider. Cardinal Group Marketing built the full brand system — logo, decals, and physical signage — and the website that introduces visitors to a one-of-a-kind pour-your-own experience.
Services
- Logo Design
- Decals & Signage
- Web Design
- Web Development
The Challenge
A self-pour taproom is a concept most first-time guests haven't encountered. The brand and website had to make the idea instantly clear, feel fun and inviting, and walk visitors through exactly how it works — while the logo and signage also had to live inside the venue itself.
The Solution
We designed a bold, playful brand identity anchored by the Pour logo, then carried it across decals and in-venue signage so the physical space and the digital presence felt like one continuous experience. The website leads with a step-by-step how-it-works walkthrough, event booking, and downtown Durham location info that gets first-time visitors through the door.
Results
01
Cohesive brand across logo, decals, and in-venue signage
02
How-it-works website that explains the self-pour concept
03
Event booking and location info that drives foot traffic
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